Experience
Owner, Principal Digital & UX/UI Designer
Christine Ashley Designs
Chicago, IL | Jan 2024 - Present
Transform websites into branded, user-centric experiences for small and large businesses
Complete full website redesigns, including any necessary digital rebranding, customized to a client’s specific and unique needs
Perform UX audits of client websites to determine how to improve user experience and identify ways to ensure high-converting results
Recent notable projects: Website Redesign for Toys“R”Us, Digital Rebrand for Bliss
Director of Design, Digital
AS Beauty Group
Led a Digital Creative Team of 9+ designers on all creative initiatives in the digital ecosystem for Cover FX, Bliss, Laura Geller Beauty, Julep Beauty, and Mally Beauty
Managed and owned the execution of all Digital and UX/UI-focused designs, mockups and wireframes including but not limited to Amazon Storefronts, brand websites, apps, landing pages, campaigns, email creative, and digital innovations
Interpreted data and made appropriate recommendations and designs based on findings
Created and organized high-volume creative calendar and workflow for entire company to ensure efficient delivery of creative projects
Partnered with photographers and art directors for product and model photo shoots to deliver branded imagery to all digital platforms
Senior Digital Designer
AS Beauty Group
Led and executed two new branded site redesigns for Laura Geller and Julep Beauty
Designed multiple e-commerce assets including homepage banners, landing pages, and Product Listing Page/Product Detail Page imagery
Drove the design evolution of our branded emails for a better customer experience
Worked closely with our Creative Director and photographer to bring brand elements to life through imagery
Retouched and optimized imagery for digital platforms including web, social, and video
UX/UI Designer
Dreambrands, Inc
Phoenix, AZ | Dec 2018 - Jan 2020
Built all brand guidelines, design system and messaging for the Mdrive brand
Designed and constantly optimized the user experience for Mdrive’s Shopify website
Defined and designed the Dreambrands website to showcase their portfolio of brands
Utilized various apps (ex. Crazy Egg) to understand user behavior
Crafted over 40+ automated emails and flows to continue brand messaging, encourage loyalty, and increase conversions
Created the graphic art and package design for two new product launches
Skills
Design & UX
Full Website Design
Website Redesigns
Email Design
Landing Page Design
Wireframing
Mockups
Prototyping
Mood Boards
Photo Retouching
Style Guides
User Flows
UX Interviews & Testing
Marketing
Email Marketing
Content Creation
Branding
Copywriting
Tools
Figma
Sketch
Photoshop
Illustrator
Shopify
Crazy Egg/Hot Jar
Certified UX Professional
Baymard Institute
April 2024
Certified UX/UI Designer
CareerFoundry
2019
B.A. Environmental Studies, Minor: Biology
Stonehill College
2012