I partner with ecommerce brands and Shopify development teams to create stores full of thoughtful UX, brand storytelling, and design that feels uniquely their own.
I’m a Chicago-based UX/UI designer and the human behind Christine Ashley Designs! I specialize in Shopify and ecommerce redesigns, helping brands figure out what’s getting in their customers’ way and designing a better experience from there.
I love getting to know your brand, geeking out over the little details, and working alongside your team to bring it all together. Beyond design, I’m also an equestrian, cat mom, and enthusiastic travel planner who’s always happy with a good book and a cup of tea!
Some awesome brands I've impacted:
Whether it’s your own store or your client’s next big project, I’m here to help bring it all together! I get to know the brand, the customers, and your team’s goals, then combine UX and visual design to tell the brand’s story, help customers feel confident, and give them more reasons to add to cart.
Actionable UX Audits
I help identify key issues and opportunities to transform customer frustrations into seamless experiences that boost conversions!
Human-first Site Redesigns
Sell more and sell better with a site redesign focused on the needs, experience and engagement of real, human customers.
Digital Design Support
Save time with monthly creative site refreshes or design support for Amazon, campaigns, landing pages, email and more!
Ecommerce Targeted
Baymard-certfied with 8+ years of dedicated experience, I design for the unique challenges faced by e-commerce brands.
Ready-for-Dev Designs
I provide ready-to-go designs for development teams, removing the headache and guesswork to ensure a seamless launch.
Optimized for Conversions
All stores are designed with sales and scale in mind, uniquely crafted to fit brand, unique customers and future growth.
"Her expertise in UX design, particularly in the ecommerce sector, is unparalleled…She has a unique ability to blend creativity with functionality, resulting in designs that are both visually stunning and highly effective."
Mark perini
Founder @ ICEE Social
Featured Projects
How It Works
My process aims to dig deep to identify bottlenecks, transform the experience and design into a winning solution for you and your customers.
01. Let's Chat!
I'll get to know your brand, your goals, and what makes your business unique. We'll also explore your current shopping experience, challenges, and opportunities.
02. UX & Creative Direction
Then, I'll take a closer look at your website, your customers, and your competition. We'll explore creative ideas and find a direction that feels true to your brand.
03. The Design Phase
Now the fun part! I'll design your site in Figma, bringing together your brand's personality, thoughtful UX, and an intuitive shopping experience. We'll collaborate and refine along the way!
04. Ready for Development
With designs approved, I'll work closely with your development team to bring everything to life. From detailed handoff to design QA, I'll help make sure the finished site feels just right.
Hear from some of my happy partners!
"I've had the pleasure of working with numerous designers throughout my career, but Christine stands out as one of the finest.
Her expertise in UX design, particularly in the e-commerce sector, is unparalleled. Christine approaches every project with a level of thoughtfulness that's unmatched. Her deep understanding of user behavior and design principles allows her to craft solutions that not only meet but exceed client expectations. Additionally, her knowledge of the e-commerce industry is extensive, making her an invaluable asset to any team looking to enhance their digital presence. Christine's artistic talent shines through in every project she undertakes. She has a unique ability to blend creativity with functionality, resulting in designs that are both visually stunning and highly effective. This ability to innovate within established frameworks sets her apart from her peers. Working with Christine has been a true privilege, and I highly recommend her!"
Mark Perini
Founder @ ICEE Social
"Christine single handedly built up the digital creative team at AS Beauty over four years and the success was remarkable.
Her patience, forward thinking, ability to see the big picture and creative talent were characteristics every manager dreams of having in their digital lead. She not only used these abilities to help the business succeed but also was a very successful manager and trained the team to think strategically. I am so grateful for the time Christine spent at AS Beauty. She is truly an expert in her field and someone I hope to always collaborate with throughout my career."
Tiffany Bianco
VP, Creative Director @ AS Beauty Group
FAQ