The Cover FX Reband That Made Skin Cool
The Cover FX brand was ready for a comeback! As the Director of Design on this project, my goal was to help usher in a new era for makeup made for every skin in a way that stood out from the competition.
A New Direction
The digital refresh was a key part of the larger Cover FX rebrand. I wanted to let the powerful identity of the brand ring true visually through high-impact imagery, video and storytelling. I led efforts to carry this updated branding through all digital channels and platforms, including Amazon, email, growth and paid social initiatives, and organic social media.
Special thanks to the Copy, Art Direction, Post-Production and Digital Design Teams at AS Beauty for helping me bring this to reality!
