Laura Geller Holiday 2023 Campaign
Services
Year
Site & Email Design
2023
Tools
Figma
Laura Geller holiday was all about color! We were excited to go in a completely different direction with the Laura Geller brand for holiday - we wanted to make a statement! Taking inspiration from our limited edition packaging and our festive model photography, I translated these colors and glitter moments to something equally as fun for all of digital. These holiday-branded moments lived in landing pages, emails, and site assets.
The Branding
Bright, jewel-toned colors were the theme in 2023! Our art director and packaging team were able to shoot some incredible macro shots of textures, glitter and color, so we wanted to take that and make a splash on digital. Adding glitter to our logo as well as peppering in ribbon helped bring our assets to life.
Site Assets
Site assets relied heavy on our festive and fun imagery to speak to our colors! Our call-to-actions were a great place for these color to pop as well!
Email Designs
Our Laura Geller brand has a very editorial aesthetic, but we wanted our email designs to look like it was time for holiday! Bringing in our glittered logo and bright colors for the attention-grabbing moments, our aim was to get customers super excited about our products this season!
Design by Christine Ashley Designs